Section 2
The Numbers
This is your baseline. We'll come back to these exact numbers three months from now to see how far you've come.
Nobody's judging you for where you're at right now — every artist starts somewhere, and that's the whole reason we're working together. What matters is that these numbers are real. An honest number I can actually build a plan around is worth more to you than a flattering one that isn't true. If you're not sure, guess low and say so.
Current Instagram follower count
Views in the last 30 days
Instagram screenshot instructions
Open Instagram on your phone and go to your profile
Take a full, uncropped screenshot of your profile page (should show your follower count and 30 day views). Don't crop or edit any of the screenshots you upload for this form.
Then tap on "Professional dashboard"
Tap "Views"
Tap the date range dropdown and select "Last 90 days"
You'll see cards for Views, Net Followers, and Interactions. Swipe left to see each one, and take a screenshot of each card individually (3 screenshots total)
Either AirDrop or send the photos to the device you're using to fill out this form, and upload them below (1 profile + 3 dashboard, 4 total)
Also type the numbers into the fields below so we have them in one place:
How would you describe your bookings right now?
Tell me how far out you're solidly booked, whether there are gaps in that window, and whether it varies by day (e.g. weekends full, weekdays open).
Example: "Solid booked 3 weeks, then 1-2 appointments for the next 2 weeks, mostly on weekends."
What was your take-home revenue for each of the last three months?
If you don't track this exactly, give me your best educated guess, that's completely fine. A rough estimate is far more useful to us than leaving it blank.
About how long would you say you've been at or around these numbers? Has it been this way for 3 months, or 3 years? Be specific.
I give permission for my results and screenshots to be used in testimonials and case studies.
Section 3
How You Operate
To better understand how I can help you, I need to know how you operate when faced with challenges. I won't lie, there will be challenges and breakdowns over the next 3 months. Your answers here will tell me how we can turn them into breakthroughs.
Pretend someone was following you around for a week studying your behavior. Based on an average week, how would they describe your time management?
When things get hard, how do you take yourself out of the game? In what ways are you your own worst enemy?
When you feel really stuck or overwhelmed, what's the most helpful thing someone could say to you in that moment?
If money was a person sitting across the table from you, how would you describe them, and how would you describe your relationship with them? Give me the honest answer, don't fake positivity if that's not true for you.
What did money look like in the house you grew up in?
If your 100-year-old self could travel back in time, what personal or professional advice would they give you right now?
Section 4
Constraints
A plan that fits your actual life beats a perfect plan you can't execute. I'd rather know your real limits now than watch you fall behind on something that was never realistic in the first place. We'll adapt our work to fit your circumstances. Life will keep on "lifeing," but we won't let it stop us from getting you where you want to go.
Realistically, how many hours per week can you put toward marketing and business work?
Is there anything going on in your life I should know about? Second job, kids, health, a move, any circumstances that might affect what you can accomplish over the next three months that I should be aware of?
Do you have any other skill, platform, or following outside of tattooing? Teaching, performing, a YouTube channel, another business, anything you've built an audience or expertise around.
Tell me about it, even if it feels unrelated to tattooing. This kind of thing is often the most interesting part of your content, not a side note.
Section 5
Why This Matters
This is the big picture. Everything we do over the next three months ripples out into the rest of your life, and I want both of us to be clear on exactly what that ripple looks like for you and for the people around you.
When you master the ability to market your tattoos and literally pluck ideal clients out of thin air, how would that change your life and the lives of the people around you? What would you be able to do that you don't currently feel is possible?
Be as specific as possible. Avoid vague words like "more" and "better." Include at least one thing you would buy, one thing you would stop doing, and one other person whose life changes.
Now the other direction. If nothing changes and you're in exactly this same spot a year from now, describe that. What has it cost you by then?
If I run into you 10 years from now and you've accomplished everything you could possibly imagine wanting to achieve between now and then, what are the accomplishments you'd be most proud to share with me?
Write in first person, as the version of yourself who has already done it. These don't have to be tattoo or business related, anything in your life counts. Write as many as you can possibly think of. This is an opportunity to brag. Don't play small. Don't hold anything back.
Short example: "I just bought my dream house in the country, 5 bedrooms 3 bathrooms with tons of windows and natural light. It's on five acres, and we have a greenhouse too. I started another business outside of tattooing and it's generating $10,000 per month, so now I can take the kids to Disney World for 2 weeks every year."